| Above the Fold |
Portion of a web page visible on load, highest value area. |
| Affiliate |
Individual that markets products for a merchant, earning a commission. |
| Affiliate Agreement (AA) |
The agreement between an affiliate and a merchant that governs the relationship. |
| Affiliate Manager (AM) |
Merchant representative that assists affiliates. |
| Affiliate Program |
Revenue sharing partnership where the affiliate markets for the merchant for a pre negotiated payment. |
| Backlink |
A link from another web site to your site. |
| Browser Helper Object (BHO) |
Any toolbar or plugin that is integrated into a browser. |
| Cascading Style Sheets (CSS) |
Used to set common styles on a web site. |
| Charge Back |
Incomplete sales transaction that results in a commission deduction. |
| Click Through |
When a viewer clicks a link. |
| Click Through Rate (CTR) |
Impressions/Clicks; how often a visitor clicks an ad after it has been displayed. |
| Cookie |
Short line of text stored on a user hard drive when they visit a site. |
| Conversion Ratio/Rate (CR) |
Orders/clicks; how often a visitor makes an order after clicking through. |
| Cost Per Action/Acquisition (CPA) |
Amount merchant pays affiliate per visitor-initiated action (such as an order). |
| Cost Per Click (CPC) |
Amount merchant pays affiliate for each click on merchant ad. |
| Cost Per Impression (CPM) |
Cost per thousand impressions. |
| Earnings Per Click (EPC) |
Usually the average pay out per hundred clicks. |
| Impression |
When an ad is displayed to a viewer. |
| Merchant |
Online vendor of goods and services that offers an affiliate program. |
| Paid Inclusion (PI) |
Guaranteed listing in a search engine based on a fee. |
| Parasite |
Technology that alters normal performance of click tracking and disrupts affiliate business. |
| Pay For Performance (PFP) |
Merchant pays affiliate based on a predetermined action. |
| Pay Per Click (PPC) |
Bidding system where advertiser pays a search engine per click for ranking. |
| Pay Per Click Search Engine (PPCSE) |
Paid search services such as Google's Adwords or Yahoo's sponsored search. |
| Payment Threshold |
Minimum amount of commission earned before payment is made. |
| Return Days |
Number of days after a click through that the affiliate still earns a commission. |
| Return On Ad Spend (ROAS) |
Return/Ad Spend; the percentage of income vs. expense generated by advertising. |
| Return On Investment (ROI) |
Return/Investment; the percentage of income earned vs. total investment. |
| Resale Rights |
The rights to resell a product and retaining 100% of the profit. |
| Search Engine Marketing (SEM) |
Umbrella term encompassing both PPC and SEO marketing. |
| Search Engine Optimization (SEO) |
Optimizing your site for indexing by search engines to improve search ranking. |
| Search Engine Results Page (SERP) |
The listing a search engine returns in response to a query. |
| Terms and Conditions (T&C) |
As outlined in any form of agreement. |
| Terms of Service (TOS) |
As outlined in any form of agreement. |
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